Bosch to install digital Experience Zones in DIY stores across Europe
Tool brand Bosch is rolling out digital Experience Zone areas to DIY superstores across Europe. The shop-in-shop fixtures will be installed in more than 50 stores in Germany, Belgium, France, Norway and Austria. They will also be installed in stores in Turkey.
The digital terminals have been designed by digital media distribution company Dimedis, using Kompas digital signage software. The objective is to create a Bosch ‘brand island’ in-store, where shoppers can try products and learn more about them in a practice-oriented environment.
Touchscreen terminals encourage customers to complete transactions, providing added-value services and information in 23 languages. Information gathered can be printed out or transmitted to a smartphone via a QR code.
“The Bosch Experience Zone is an excellent example of how one can increase the involvement of the customers at the point of sale and integrate the advantages of the online world,” says Dimedis head of digital Patrick Schröder. “The comprehensive modernisation of the shop-in-shop concept goes hand in hand with the integration of digital signage to an extent previously unknown in DIY superstores.”